Privacy Policy

Privacy Policy [Effective Date: 17th January 2019]

Welcome! Below you will find the Privacy Policy for the FashNow Application (“we” or “us“). We are dedicated to protecting your privacy and handling any personal information we obtain from you with care and respect. This Privacy Policy (“Policy” or the “Privacy Policy“) is designed to answer your questions regarding how we collect, protect, use and share information obtained through the FashNow mobile application that we operate.

We encourage you to read this Policy before using the Application, and not to use the Application if you disagree with any part of this Policy. By using the Application or by clicking a box that states that you accept or agree to the Terms of Use and this Policy, you signify your agreement to the terms and conditions of this Policy.

The Application is controlled and operated by Kimaya Retail Innovations, a company in India. We may limit the availability of the Application, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time in our sole discretion.

A. Information Collection and Use

When you register with us through the Application, we may ask you for personally identifiable information (“Personal Information”). Personal Information includes, but is not limited to, your name, username, phone number, email address, details regarding other social media accounts for signing in, payment information, such as a credit or debit card number information, if need be. We will create your Account for your use of the Application based upon the Personal Information you provide.

B. Personal Information We Collect

We may also collect information you supply to us regarding your personal preferences and interests. You can choose not to provide us with any or all of the information we specify or request, in which event, you may not be able to register with us or take advantage of some or all of our features of the Application.

Personal Information is or may be used for the following purposes: (i) to provide and improve our Application and services provided through it; (ii) to administer your use of our Application and the services provided through it; (iii) to enable you to enjoy and easily navigate the Application; (iv) to better understand your needs and interests; (v) to fulfill requests you may make; (vi) to personalize your experience; (vii) to provide or offer software updates and product announcements; and (viii) to provide you with further information and offers from us or third parties that we believe you may find useful or interesting, including newsletters, marketing or promotional materials and other information on services and products offered by us or third parties. If you decide at any time that you no longer wish to receive any such communications, please follow the “unsubscribe” instructions provided in any of the communications sent to you, or update your account settings information.

When you visit the Application, our servers automatically record information that your browser sends whenever you visit the Application. This may include information such as your IP address, the browser type, pages of our Application that you visit, the time spent on those pages, your choice of any product or service including but not limited to your action of directly liking or disliking any product or service listed on the Application etc. We may use this information to monitor and analyze use of the Application and the service provided through it to increase functionality and user-friendliness. We do not treat such data as Personal Information or use it in association with other Personal Information. Further, certain actions and features on the Application including but not limited to your action of liking or disliking any product listed thereon, shall be visible to your connections on such social media platform that you may have used to create an account with FashNow. You may choose to opt out of this feature by changing your preference settings in which event you shall not be able to enjoy all of the features provided by the Application.

In addition to web data, we may also collect information about the device you’re using, including what type of device it is, what operating system you’re using, unique device identifiers etc. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

We may also use aggregate information and statistics of the non-personal information for the purposes of monitoring the Application usage in order to help us develop the Application and our services and may provide such aggregate information to third parties on an aggregate basis. These statistics will not include information that can be used to identify any individual customer.

We may organize contests and surveys and the information collected during these events may be used by us to improve your overall customer experience. The information will only be shared with third parties on an aggregate basis.

C. Confidentiality

We will keep any and all Personal Information collected at this Application strictly confidential and will not convey the same to outside parties, except as stated in this Policy.

D. Collection of Information by Third Parties

We may employ third-party companies and individuals to facilitate and provide the service on the Application on our behalf, and to perform Application-related services or to assist us in analyzing how our Application and services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Your Personal Information may be accessible to third parties, which assist us with delivering our service, promotions and communications and for operating our business.

We may provide links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. Your browsing and interaction on any thrid party website, including those which have a link on our Application, is subject to that website’s own rules and policies. We encourage you to carefully review the privacy practices of any website that collects Personal Information from you.

E. Changing or Deleting Your Information

You may review, update, correct or delete the Personal Information provided in your registration or account profile by changing your account settings.


We are very concerned with safeguarding your information. We employ reasonable measures designed to protect your information from unauthorized access, modification, destruction, or damage of data. These include internal reviews of our data collection, storage, and processing practices and security measures. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. Your information, applications and our server data are backed up.

While we have taken efforts to protect and secure your information, no data transmission over the Internet can be guaranteed to be totally secure and therefore we cannot ensure or warrant that your information and data will not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. In the unlikely event that Personal Information is compromised as a result of a breach of security, we will promptly notify those persons whose Personal Information has been compromised, in accordance with the notification procedures set forth in this Policy, or as otherwise required by applicable law.

G. Children Policy

This Application is not directed to children under the age of eighteen. We do not knowingly collect personally identifiable information from children under the age of eighteen. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at [email protected] . If we are informed by a parent or guardian that a child has provided us with Personal Information, we will delete such information from our files.

H. Users around the Globe

FashNow processes and stores Personal Information in India. If you are outside India, information you submit to us will be transferred out of your country and into India. When you agree to our Terms of Use, you agree to such transfers, and you warrant and represent that it is lawful for you to transfer the information into India.

I. Changes to this Policy

Please note that this Policy may change from time to time. We will post any Policy changes on the Application and provide a link to you when you log in for the first time after such updation. Your continued use of the Application constitutes an affirmative acknowledgement by you of the Policy changes. Each version of this Policy will be identified at the top of the page by its effective date.

J. Contact Us

If you have any questions about this Policy, or the Application, please write to us at [email protected]